What are some hidden ways to improve SEO that everyone is not aware of?
1. Google Mobile-Friendly Test
Did you know that approximately 60% of searches now come from mobile devices?
Ten years ago, it would’ve been hard to believe that this day would come. However, it’s here. And, it’s here to stay.
As somebody interested in SEO, it’s important to understand the impact that this can have on your website. Google has made it clear that your website should be mobile friendly, so this isn’t something you should take lightly.
Fortunately, the search engine giant is doing its part to make your life a bit easier. With the help of the Google Mobile-Friendly Test tool, it only takes a couple seconds to determine if your website is mobile friendly or not.
After you enter your URL and click “Analyze,” you want to see something that looks like this:
As you can see, there’s no gray area. You’re website is either mobile-friendly or it isn’t.
If your website fails this test, don’t waste another day before making the necessary changes. A mobile-friendly version of your site could do wonders for your search engine rankings, as well as the amount of organic traffic that you generate.
2. Google My Business
Local SEO is big business. If you’re a local company looking to drive business online, you need to implement a sound strategy, built around search engine optimization.
For most, this starts with Google My Business. With a business listing, you’re in position to provide prospective customers with more information on your company, including business hours, location and contact phone numbers.
Consider this statistic, : local searches lead 50% of mobile visitors to visit stores within one day.
Creating a Google My Business listing does not guarantee online or foot traffic, but it definitely moves you in the right direction.
Here’s an example of how a listing appears on the web:
Your listing may not look like this on day one, as it can take some time to get up to speed. For example, you’ll want to add more photos, as time goes by. Along with this, you’ll hope to consistently generate positive reviews.
Google My Business isn’t a tool for all business owners, but it’s one that local companies can take full advantage of.
3. Is a fast website really that important?
Well, it all . If you want to find your website at the top of the search engine rankings, this is a must. And, if you want to best serve your visitors, it’s also a good idea.
In other words, you want your website to be as fast as possible.
How will have an impact on your rankings and how users interact with your site. This is why you need to ensure that your website is moving as quickly as possible, at all times.
Thanks to the Google PageSpeed Insights tool, you never have to guess whether or not your site is up-to-par, in regards to speed. Instead, it helps you to make your website fast on all devices.
Running an analysis will provide the following:
Be sure to check both the desktop and mobile tabs, as you want to make sure your website is up to speed on every device type.
Furthermore, Google provides advice on things you should fix. By taking this information to heart, you may find a few ways to quickly increase the speed of your site.
4. Are you the type of person who wants to go above and beyond, when researching keyword data?
If you fit this mold, like me, there are a few tools that can help you generate the best results. Google Correlate is one of them.
With this, you can uncover search patterns that “correspond with real-world trends.”
In other words, it provides keywords that are typically searched together. For example, maybe you run a search for “fat loss.”
You know that there are many keywords based around this subject matter. But, this tool shows you the ones that most closely correspond with your primary keyword.
If you have a strong interest in uncovering the best long tail keywords for any subject, the Google Correlate tool can be your best friend. Do yourself a favor and experiment with this, before writing your next blog post. It may help you find a unique angle that you had previously overlooked.
5. A very powerful tool that is often overlooked by online marketers, Google Trends can help you touch on topics that are popular, right now.
In addition to exploring “Featured Insights,” you can also run a search for any topic or keyword that comes to mind.
For example, maybe you have a blog about social media. For this reason, you’ll want to stay current with the latest and greatest, in regards to Facebook and Mark Zuckerberg.
While the right column provides information related to Zuckerberg, I want you to pay close attention to the details in the left column, as well.
With a list of related topics, you can quickly come up with new ideas for future blog posts. Maybe you’re covering Mark Zuckerberg today, but tomorrow you can work in a mention of Elon Musk.
Google Trends doesn’t always provide data that you can use to your advantage. But, from an SEO perspective, it’s well worth using on a regular basis. You never know when it’ll help you unearth that one topic that pushes a load of traffic to your website.
6. Find the questions your readers are asking
The best keywords are the ones that come from your readers themselves.
Years ago, it was difficult to find them, but now you have quite a few options at your disposal.
Here are three different ways to find questions that your readers are asking so that you can extract additional keywords.
Option 1 – : Faqfox is a handy little tool that can be used to generate content ideas or keyword ideas.
Based on a keyword you enter, the tool will scrape a list of threads on various forums and aggregators.
To start with, enter a keyword in the first text box. Then, you can either enter a forum (which may or may not work) or choose one of the pre-made categories of starter sites.
Once you click on one of the categories, URLs of relevant forums and subreddits will be loaded into the tool automatically. If you can’t find an appropriate category, choose “generic,” which will search all the biggest sites such as Reddit and Yahoo Answers.
Once you click the search button, you’ll get a long list of thread titles (with links) relevant to your keyword.
From this list, you can start picking out keyword phrases and full questions that your audience has already asked in other places:
You get a list of at least 100 threads for your keyword. Just from the results in the picture above, I would write down:
Which email marketing service should I use
My Gmail email is going to junk folders
Video marketing platform
How to get a job in advertising
How to take over a webmastering job
Free online marketing tools
All of these are potential keywords to target in future content.
Option 2 – Scrape a forum: A tool like Faqfox covers all the biggest forums and Q&A sites—but not all of them.
If you find a forum in your niche, you can look at the threads just like we did above to extract keywords for your list.
In addition, you can learn more about the kind of language your readers use.
To do so, we’re going to copy thread titles and then feed them into a keyword density tool. By looking at the words and short phrases that are used most often, you will begin to see a picture of what matters most to your audience.
For example, let’s say you wanted to learn more about the audience in the main Internet marketing section on Warrior Forum.
First, highlight all the thread titles:
Copy and paste this into a blank spreadsheet, and then delete all the junk data:
Copy the remaining data (first column), which should be all of the thread titles.
Paste them into a —just make sure you select the “text” option:
All these tools work the same, so use any you like.
Once you run the tool, you’ll get a long list of single words, 2-word phrases, and 3-word phrases listed in order from most used to least used:
To be honest, my results aren’t great in the screenshot above. That’s because I only scraped one page of forum results. Ideally, you want at least a few hundred so that trends start to become more obvious.
Still, you can learn a little bit about your audience from a brief analysis like this. For example, they likely use the word “best” instead of “top.” In addition, they are interested in “finding” answers to their problems.
Option 3 – Q&A sites: The last method I’ll describe here to find questions from your readers is by going on Q&A sites such as .
Quora is probably the biggest, but there are other question and answer sites you could use for research:
The reason that Q&A sites are often more useful than forums for keyword research is that unlike forums, which are ordered by the last reply, Q&A sites have algorithms to show you popular content, both past and present.
The first step is to enter your main niche into the main search bar.
Use the filter on the left to narrow down the results to “Topics.” Topics are basically collections of all the questions in a particular niche.
You can follow the topic, which will make it easier to monitor new questions in the future. Or you can just click the link to the main topic for now.
When I clicked “Marketing”, which is a huge topic (1.7 million followers), it gave me several smaller categories to choose from.
Right from these small category previews, you can already find a few good keywords:
Once you’re done mining that page for ideas, click one of the sub-topics to dig in a little further.
In my case, I clicked the main “Digital Marketing” header:
As you scroll down, you’ll see a mixture of new and old questions.
You can look at the number of upvotes each question has (bottom left corner of any question) to see if it’s popular. Ideally, look for questions with at least a few upvotes.
Go through as many questions as you like to find keywords. You can easily find 50-100 to add to your list with this method.
7. Steal your competitor’s accidental keywords
Large sites, the leading sites in your niche that produce a lot of content, target a lot of keywords without doing it on purpose.
They may mention one in a headline of an article and/or a few times throughout the article.
You can’t compete with these sites for the main keywords they target. However, if they rank for any of these other keywords, you can try to overtake them.
If you create great content around these keywords, you will have better content for those particular keywords because it is more targeted.
This is a difficult method to use, but it can provide some useful results. It’s best used as a second or third option to the other methods in this article.
Step 1 – Use : Go to the keyword planner and paste the URL of a competitor in the space where it asks for “your landing page”. Leave the keyword textbox blank. The main blog URL typically works best.
Google will return up to 800 keywords that it associates with the site, sorted by relevance.
You can also input a specific URL of a blog post into the landing page area. For example, if my new hypothetical blog was going to focus on social media marketing, I could enter posts about social media from Quick Sprout into the tool:
You will get some keyword ideas that wouldn’t have come up if you just typed “marketing” (or related) into the keyword box of the tool.
I recommend downloading all the results into a spreadsheet (“Download” button in the top right corner). Copy any keywords that seem good into your main list.
Step 2 – Plug these keywords into a rank tracking tool: One of the main ideas behind this strategy was to find keywords that are easy to rank for. If a competitor can rank for a keyword without even trying, it should be easier for you to rank highly for it.
Just because the tool associates those keywords with the site doesn’t mean the site ranks highly for them. You’ll need to plug them into a rank tracking tool or check them in Google manually (time-consuming).
For the sake of this example, I used . The free plan will give you 20 keyword results, but you’ll obviously need a premium account if you’re taking this seriously.
Add in your competitor’s domain along with the keywords from the previous step:
Click the “Save” button, and give the tool a minute to check the ranking for those keywords.
When you go to the URL view in the side menu, you’ll see all the keywords you just entered under your competitor’s URL:
Ideally, you’re looking for keywords that are ranking in the first two pages and aren’t fully included in the title. Those are typically the best candidates.
2.Sorry to burst your bubble, but there is NONE.
If there were everybody would be using them and everybody would be at the to of Google.
I’m sure you don’t want to here this but Link building, quality content and a smart social media campaign is the way forward.
HOWEVER, I CAN GIVE YOU ONE SECRET!!!
Are you aware of VR. Virtual reality.
It’s the new big thing and i think it’s going to be the next big thing in SEO. I was talking with some big SEO buffs and they think that soon VR will be the new way in which to rank sites. Think about it, it will be more visual than any Youtube video, infogrpahic or meme. I’m sure google will catch on and they will soon change their algorithm to index virtual reality videos. You will be able to share the ‘link’ of the video on social media and so on.
Just imagine your planning to go on holiday. You see a 5* hotel that you want to stay in but are unsure weather or not to trust the images on some landing page a low budget SEO has made. BUT, with virtual reality you would be able to tour the hotel and not only enjoy the whole experience of virtual reality, but you also will be more inclined to book a reservation at the hotel.
Everybody wins, the client who owns the hotel, the customer and the SEO.
If i were you i would tell you clients to buy a VR headset and become an influencer. Be the first one to do it. I don’t see anybody else doing it, so be the first. Well second actually, as i am in the process of doing that myself.
Nonetheless, keep an eye on VR. It’s the secret sauce your looking for!!!
There are various ways to improve the SEO for our website or for our clients website. It is important to look wide instead of looking narrow at some points. Few people were concentrating mobile friendly websites bu there won’t be any optimization done for that website. So concentrating in one thing and lagging in other factors won’t be proper optimization for a website. It should be done as a standard.
On-Page Optimization must be be done properly to index our website. If the keyword doesn’t have any competition then it is far easy to rank just with the help of On-Page Optimization techniques.
Get Back Links from a quality articles is more important. Sometimes the articles may spam your site if it is irrelevant. So it is important to post your article on a related topic.
Submit your Links to be ranked for a keyword. Don’t over use the keyword. The directory must be relevant and categories and tags must be properly mentioned.
Avoid Disavow tools
Usage of Disavow tool may spam your site at most conditions. So without any clear knowledge about it we must not use that. So using the tools without any proper knowledge may harm your site.
You can mention your business in Google business for a proper identification and ranking.
It is better to get services from a SEO Company who will take care of these things and will help you to grow your online business over internet. Ranking alone won’t pay the things but also client conversion is important.
October 13, 2021