This week’s top stories about mobile apps worldwide

August 23, 2021

Have a quick read-through and know what’s happening with the app industry worldwide.

1. Tiktok introduces Spark Ads format (July 22, 2021)

Spark Ads is a new ad format that allows brands and advertisers to share native content directly from Tiktok’s community, enabling brand growth. The features empower conversations and interactions between brands, creators, and the community. Duet features are enabled. One can easily amplify organic videos to fit campaign objectives. UK coffee brand Costa has explored the innovations that converted to a 159 percent increase in followers.

2. Uber expands grocery delivery app reach to over 400 UC cities

Delivery of groceries plays a crucial role in Uber’s business during Covid -19. Nearly 3 million people use Uber for groceries every month. The recent partnership with Albertson Companies and the 1,200 grocery stores it owns empowered a vast expansion. Raj Beri-Uber’s Global Head of Grocery and New Verticals says “This past year has been one of incredible growth for grocery delivery” -That might be the ignition factor!

3. Triller extends app focus to long-form video

Triller-A music video app that allows the users to record a video for the selected song snippet. But it is not exactly the same as TikTok. Triller now focuses on more immersive, long-form video content uniting influencers and brands. Triller introduced click-to-purchase tools and hosted live streaming of Essence Festival of Culture to highlight the efforts.

4. Ridesharing apps download recover

Ridesharing apps like Uber and Lyft experienced a recovery in download rate with the end of lockdown in the US. Uber eats saw the best download rate (67%) during the early pandemic as the lockdown pushed people to order food from home. By the end of lockdown in the US, Uber Eats downloads dropped to around 36%.

So what changes are you planning for?

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