Custom Checkout Flow for High Conversion in India

May 29, 2025

Introduction

In a diversified and price-sensitive market like India, a smooth checkout process may make or destroy your e-commerce firm. Optimising your Shopify checkout process is now essential for conversion, as cart abandonment rates average over 65%.
With an emphasis on one-page checkouts, support for local currencies, and installment payment alternatives, this course will examine unique checkout flows made for the Indian market. When properly used, these features can increase sales, decrease cart abandonment, and foster customer loyalty.

Why Checkout Optimization Matters in India

When it comes to online shopping in India, speed, convenience, and flexibility are non-negotiable. The typical Indian buyer:

Shops via mobile (over 80% of traffic)
Looks for payment flexibility (like EMI and UPI)
Wants to see prices in INR
Prefers faster checkouts with minimal friction

A complex or slow checkout experience pushes them away, especially in tier 2 and tier 3 cities where internet speeds and attention spans are lower. Therefore, customizing your checkout to meet regional expectations is critical.

One-Page Checkout: The Secret to Speed

Simplify the Process to Skyrocket Conversions

A one-page checkout condenses all necessary steps—customer details, shipping info, and payment method—into a single page. It reduces the number of clicks and page loads, making it ideal for Indian mobile users.

Benefits of One-Page Checkout:

Faster transaction time → higher conversion rate
Less chance of form abandonment
Visual clarity helps reduce confusion
Works best with autofill and wallet integrations

Display Prices in INR & Auto-Currency Detection

Build Trust with Local Currency Integration

Displaying product prices in Indian Rupees (INR) eliminates confusion and builds trust with local shoppers. If your Shopify store targets multiple countries, consider auto-detecting the user’s location and displaying the appropriate currency.

How to Set It Up:

Use Shopify Markets or GeoIP currency switcher apps
Ensure INR is enabled as a payment currency
Show tax-inclusive pricing if applicable (GST)

Offer Installment & Buy Now Pay Later (BNPL) Options

Make Premium Purchases Affordable

Indian consumers often seek installment options, especially for electronics, fashion, and furniture. Integrating EMI and BNPL (Buy Now, Pay Later) options can drastically reduce hesitation.

Top Providers in India:

Razorpay Payment Gateway – offers EMI, Pay Later, and UPI
Paytm & PhonePe – widely trusted
Simpl, LazyPay, ZestMoney – growing BNPL platforms

Localized Payment Methods: UPI, Wallets & COD

Give Your Shoppers the Choices They Trust

The Indian digital payment ecosystem is booming. Your Shopify checkout must include:

UPI (Unified Payments Interface) – mandatory
Wallets (Paytm, PhonePe, Freecharge)
Cash on Delivery (COD) – still preferred in many cities

Why It’s Important:

UPI accounted for over 50% of digital payments in 2024
COD reassures first-time buyers
Wallets offer cashback incentives that boost sales

A/B Test Your Checkout Experience

Optimization Is an Ongoing Process

Even with the best strategies, you need data. Run A/B tests on your checkout flow to see what works best for your audience.

Metrics to Track:

Cart abandonment rate
Average checkout time
Conversion rate by device
Preferred payment method

Use tools like Hotjar, Google Analytics, and Shopify Analytics to track user behavior. Continuously test elements like CTA color, autofill fields, or shipping method default settings.

Conclusion

The Indian e-commerce market is evolving rapidly, and customer expectations are higher than ever. A custom checkout flow built around speed, trust, and flexibility gives your store a competitive edge.

By implementing:

One-page checkout
INR currency with auto-detection
Installment and BNPL options
Local payment integrations

—you ensure a smoother experience that drives higher conversion rates and customer retention.

Don’t just go live. Go local.

FAQs

Q1. Can I enable UPI on Shopify in India?
Yes. You can enable UPI using Razorpay, Cashfree, or PayU as a third-party payment provider. Just activate it via the Payments tab in Shopify Admin.

Q2. Is one-page checkout better than multi-step checkout?
For most Indian users, yes. One-page checkout reduces steps and increases the likelihood of completing a purchase, especially on mobile devices.

Q3. How can I offer EMI options in Shopify?
Use Razorpay or other gateways that offer EMI options. Once integrated, ensure that your product pages clearly mention “EMI Available.”

Q4. Does Shopify support INR as a currency?
Absolutely. Shopify supports INR as a base or secondary currency through Shopify Markets and third-party currency switchers.

Q5. Can I test different checkout flows on Shopify?
Yes, with Shopify Plus or third-party apps, you can run A/B tests or use analytics to study checkout behavior.

intertoons

Interoons aim at providing electronically intelligent and comprehensive range of digital marketing solutions that exceed customer expectations. We implement revolutionary digital marketing ideas to achieve a common as well as the aggregate growth of the organization. Long-term customer relations and extended support are maintained.