A glossary on E-commerce
Do you plan to start an online store in 2022? Or are you running an e-commerce store successfully for the past few years? Anyhow, there are a few terms you have to know when you do online sales. Here are a few of them.
1.B2B
B2B refers to ‘Business to Business’. B2B sales mean you sell your products/services to other businesses.
2.B2C
B2C refers to ‘Business to Customer’. Here, you sell your products/services straight to the customer.
- Brick and click
The term refers to an online store along with a physical one.
- Hyperlocal
Hyperlocal refers to the restriction of your services to a particular region. This can fit the ‘near me’ searches.
- Omnichannel
Omnichannel just means multichannel, which is making use of more than one channel for selling goods or services.
- Bouncing
Customer leaves from the home page without navigating to any other pages.
- Sales Funnel
Sales funnel is a marketing funnel with the complete visitors at the funnel mouth and narrowing down to leads through the neck of the marketing funnel.
- 301 redirect
Redirects an existing URL to the updated one. The feature is of great significance when you update a link. The customer is automatically redirected.
- Abandoned cart
When a customer adds a product to the cart, butdoes not purchase it.
- SEO
Search Engine Optimization. To optimize your content for organic searches. It has a key role in displaying your website on the first page of Google for the optimized key word.
intertoons
Interoons aim at providing electronically intelligent and comprehensive range of digital marketing solutions that exceed customer expectations. We implement revolutionary digital marketing ideas to achieve a common as well as the aggregate growth of the organization. Long-term customer relations and extended support are maintained.
