Recheio

Recheio Cash & Carry, S.A. describes itself as the largest food retailer and wholesaler in Mozambique, offering fresh groceries, good deals, low prices and quality products. The business needed a website that could carry that promise online across a very broad catalogue. It covers everything from rice, flour and cooking oil to personal care, household cleaning, kitchenware and party supplies.

Several factors made this complex. Recheio operates multiple stores across the country, so shoppers needed a way to shop from the right location. The audience also needed both Portuguese and English. And a catalogue of this size, with dozens of well-known brands, had to stay easy to browse for customers who know exactly what they want.

We built the site on Shopify and organised it around how people actually shop for groceries: by category, by brand and by store.

The navigation follows a clear hierarchy. Broad departments such as Mercearia, Lacticínios, Carne e Peixe and Bebidas break down into specific subcategories. Brand and fast-moving product sections give regular buyers quicker routes to familiar items. A store selector sits near the top of the experience. Shopping actions such as adding to the cart, saving to a wishlist and signing in stay within easy reach throughout.

• Store selection for Recheio's locations in Beira, Maputo, Junta, Matola, CMC, Nampula and Tete
• Bilingual interface with a language switcher for Portuguese and English
• Deep category navigation, including a "Navegue por todas as categorias" menu covering groceries, personal care, household care, kitchenware and more
• Trending brands section featuring brands such as Recheio, Coca Cola, Nestle, Parmalat, Colgate and Cadbury
• Dedicated collections, including Movimento rápido (fast-moving items), Zona De Ofertas (offers) and Loja Asiática (Asian store)
• Shopping essentials such as an add-to-cart confirmation with checkout and continue-shopping options, a wishlist, customer login, store finder and links to Facebook and Instagram