Dr Lakshmi Speaks: a web presence for a Singapore keynote speaker

Dr. Lakshmi is a keynote speaker based in Singapore. She speaks publicly on her subject areas and works with organisers and audiences who find her through professional networks and online search.

Dr. Lakshmi needed a wide presence on the web beyond LinkedIn. The site had to present her as a speaker, be easy for her to manage, and help the right people find her and get in touch.

She also wanted visitors to be able to engage with her content directly rather than only read about her.

Relying on a single social platform limits how and where a speaker can be found. The site had to stand on its own in search, and also be discoverable through newer answer-style and AI-driven search.

It also needed to feel personal, so that visitors could explore her ideas and not just view a static profile.

We built the site on Wix as a CMS-based solution, so content stays simple to update. We designed and developed the frontend around Dr. Lakshmi's profile as a speaker.

We integrated a chatbot built with ChatGPT, letting visitors engage with her content in conversation. Search work covered SEO, GEO and AEO to widen how she can be found.

We started with the CMS foundation on Wix, then built out the frontend to present her work clearly.

Next we added the ChatGPT-based chatbot so visitors could interact with her content. Finally we applied SEO, GEO and AEO practices across the site to support discovery in traditional and AI-assisted search.

Dr. Lakshmi now has a site of her own that works alongside LinkedIn instead of depending on it. Search visibility improved, and the leads the site generates have given a better return.

Visitors can also engage with her content through the chatbot, which makes the site more interactive than a standard speaker profile.